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Do Not Track legislation
Do Not Track is a term that refers to a series of policy proposals that protects users’ right to choose whether or not to be tracked by third-party websites. It is often called the online version of "Do Not Call". There are strong arguments, both for and against the Do Not Track proposals.
== Overview ==
With the development of Internet technology, a large number of people, business entities and organizations are interacting with each other. For instance, Facebook enables its users to socialize with each other. Google provides e-mail services and entertainment through Gmail and YouTube. Customers pay fees for the services or are exposed to advertisements. While this interaction is processed, users leave a trace of their personal information such as IP address or search history.
Personal information has become a valuable asset because many business entrepreneurs are utilizing it to implement targeting advertisements or marketing promotions. According to a press release from the Consumer Watchdog, however, there is a growing concern for rampant collection of personal information. Privacy advocates worry about the fact that search engine companies can store and utilize the users’ personal information such as medical history, criminal records, profile, location and their orientation for implementing a marketing strategy. In an effort to alleviate those concerns, several U.S. legislators are trying to enact laws in regard to the protection of internet users’ privacy.
U.S. citizens usually know that their online behaviors are being tracked by advertisers, and they are often opposed to this practice. A survey conducted by The Gallup Organization and the ''USA Today'' shows 61% of respondents know that some advertisements are shown to them based on their interests. 67% of respondents said that targeting advertisements based on consumers’ online behaviors is unallowable, and 61% of respondents argued that online behavior tracking is unjustifiable. 37% of respondents answered they do not want targeting advertisement, 14% said that they would allow those advertisements.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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